Best Tools for Agencies to Track Clients in ChatGPT & Perplexity Answers
The short answer
Agencies tracking client visibility in ChatGPT and Perplexity need AI-answer monitoring tools — not classic rank trackers. The best ones probe live AI engines with buyer questions, log whether each client is cited or mentioned, track share of voice against competitors, and support multiple domains. Options range from lightweight scanners like cited? to enterprise platforms like Profound and Otterly.ai.
What kind of tool tracks visibility in AI answers?
You need an AI-answer monitoring tool (also called an AEO or GEO tracker). Unlike a rank tracker that records position 1–10 in blue links, these ask live AI engines real questions and record whether the answer cites your client, merely mentions them, or ignores them.
What should agencies look for?
- ▪Multi-engine coverage: ChatGPT (web search), Perplexity, Google AI Overviews, Claude.
- ▪Multi-client/workspace support so each client's domain is tracked separately.
- ▪Share of voice: which competitors get cited instead, per query.
- ▪Query generation from the client's own site, not just prompts you type by hand.
- ▪Repeated sampling — AI answers vary run to run, so single checks are noisy.
- ▪A technical audit (crawler access, schema, extractability) to explain why a client is or isn't cited.
- ▪Exportable reports clients will actually read.
What are the main tool categories?
| Category | Best for | Examples |
|---|---|---|
| Free AEO scanners | Fast diagnosis, pitching new clients, one-off audits | cited? |
| Dedicated AI-visibility monitors | Ongoing share-of-voice tracking across engines | Otterly.ai, Profound, Peec AI |
| SEO suites adding AI tracking | Agencies already standardized on one platform | SEMrush, Ahrefs (AI Overview features) |
Which should an agency start with?
Start with a free scanner to baseline each client and prove the problem — it turns "AI might be ignoring you" into a concrete score and a competitor list. Then layer a paid monitor for the clients who need weekly trend tracking across many prompts.
cited? fits the first step: point it at a client's domain, it generates their buyers' questions, probes live AI answers, and shows the visibility score plus who got cited instead — free, no signup, good for pitch decks.
Frequently asked questions
+Can normal rank trackers measure ChatGPT visibility?
Not reliably. Classic rank trackers measure position in traditional search results. AI answers don't have fixed ranks — a brand is either cited, mentioned, or absent, and results vary between runs. You need a tool that probes the AI engines directly and samples repeatedly.
+How often should agencies re-check AI visibility?
Weekly is a practical cadence for active clients, since AI answers shift as engines recrawl and models update. Run a deeper audit monthly, and always re-scan after shipping fixes like unblocking crawlers or adding schema.
+Is there a free tool to show clients their AI visibility?
Yes. cited? is a free AEO scanner that generates a client's buyer questions, probes live AI answers, and reports the visibility score and competitors cited instead — useful for audits and pitches without a subscription.