AI Visibility Report Template: What to Track and Share
The short answer
An AI visibility report should include the prompts tested, whether your brand was cited, mentioned, or absent, which competitors were cited instead, and the technical fixes blocking citations. The most useful report also tracks trend changes, share of voice, crawler access, and page-level content gaps.
What should an AI visibility report include?
An AI visibility report should show how often answer engines cite your brand for buyer questions. It needs enough detail to explain both the score and the next fix: prompts, engines, citation status, cited competitors, and technical blockers.
Which metrics matter most?
The core metrics are citation rate, mention rate, absence rate, citation position, and competitor share of voice. These reveal whether your brand is the source, merely named, or ignored when AI assistants answer commercial questions.
- ▪Citation rate: answers that link or source your domain.
- ▪Mention rate: answers that name your brand without citing it.
- ▪Competitor share: domains cited when yours is absent.
- ▪Fix status: crawler, schema, extractability, and trust gaps.
How do you structure the report?
Structure the report around decisions: what changed, why it changed, and what to fix next. Put the executive score first, then break results down by prompt intent, engine, competitor, and page-level technical issue.
| Section | Purpose | Best audience |
|---|---|---|
| Executive score | Show overall visibility | Leadership |
| Prompt results | Explain wins and misses | Marketing |
| Competitor citations | Show who wins instead | SEO/Growth |
| Fix backlog | Turn findings into work | Content/Engineering |
How often should you update it?
Update AI visibility reports weekly or monthly, depending on how often you publish and how many prompts you monitor. Daily reporting is usually noise because AI answers fluctuate and search-grounded citations need re-crawling time.
How does cited? help build the report?
cited? crawls your site, generates buyer questions, probes live AI answers, and records whether your domain is cited, mentioned, or absent. It also lists cited competitors and produces technical fixes, so the report is tied to action instead of vanity metrics.
Frequently asked questions
+What is an AI visibility report?
An AI visibility report shows how often AI answer engines cite or mention your brand for important buyer questions, which competitors are cited instead, and what technical or content fixes can improve visibility.
+Should AI visibility reports include Google rankings?
Yes, but as context. Google rankings often influence AI Overviews and search-grounded answers, while citation and mention rates show whether AI engines actually use your brand as a source.
+What is the fastest way to create an AI visibility report?
Run a scan that tests live AI answers against buyer questions, exports cited / mentioned / absent results, and groups fixes by crawler access, extractability, structured data, and trust.