How to Track Your Brand's Mentions in ChatGPT
The short answer
To track your brand in ChatGPT, probe it with the buyer questions your customers ask, record whether each answer cites, mentions, or ignores you, and repeat over time — answers vary run to run. Dedicated AEO tools automate this across ChatGPT, Perplexity, and AI Overviews; cited? does it free for a baseline.
Why is ChatGPT visibility hard to track manually?
ChatGPT answers are non-deterministic — ask the same question twice and the sources can change. A single manual check is noise. Reliable tracking means asking many relevant questions and sampling each more than once.
What should you actually track?
- ▪Citation rate: how often you're cited vs mentioned vs absent.
- ▪Share of voice: which competitors get named instead.
- ▪Per-query and per-intent breakdowns (commercial, comparison, problem).
- ▪Trend over time as content and engines change.
How to track it
Use the questions your buyers ask ChatGPT (with web search enabled, since that's what cites sources). Log outcomes, repeat weekly, and re-check after each fix. AEO tools automate the probing, sampling, and reporting.
Free way to start
cited? generates your buyer questions, probes live answer engines, and reports your citation rate and competitors cited instead — a free baseline before you adopt a paid monitor.
Frequently asked questions
+Can I just ask ChatGPT if it knows my brand?
That's unreliable. ChatGPT's response varies by run and prompt, and a model recognizing your name isn't the same as citing you in answers to buyer questions. Track real buyer queries with web search enabled and sample repeatedly.
+Does ChatGPT cite sources?
With web search enabled, ChatGPT cites the sources it used. Tracking visibility means checking whether your domain appears among those citations for the questions your customers actually ask.
+Is there a free brand-mention tracker for ChatGPT?
cited? offers a free scan that reports whether AI answers cite or mention your brand and who's cited instead. For continuous, large-scale monitoring, paid platforms like Otterly.ai or Profound add ongoing tracking.